BTIG analyst Janine Stichter maintained a Buy rating on Lululemon Athletica yesterday and set a price target of $303.00.
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Janine Stichter has given his Buy rating due to a combination of factors related to both Lululemon’s product pipeline and its execution opportunities. She views the reintroduction of the Get Low collection, along with the company’s quick adjustments to product messaging and fit guidance, as evidence that management is responsive to customer feedback and willing to refine launches in real time. While acknowledging the initial issues around sheerness and sizing, she interprets these more as execution missteps than structural product problems, and expects that better education and clearer positioning can improve customer reception over time.
Janine Stichter’s rating is based on the belief that the more important driver for the stock will be the broader refresh of Lululemon’s assortment and marketing as spring approaches. She points to management’s plan to meaningfully increase the share of new styles and to introduce new core collections, alongside the anticipated creative influence of Jonathan Cheung, as key catalysts that are not yet fully reflected in investor expectations. She also highlights early signs of improvement in areas such as color curation, reduced logo emphasis, and more cohesive online merchandising, suggesting that the brand has ample room to enhance presentation, merchandising, and go-to-market coordination. Taken together, these factors support her positive view on the shares, while her earnings estimates remain unchanged, implying upside potential as execution improves.
According to TipRanks, Stichter is a 4-star analyst with an average return of 9.3% and a 48.21% success rate. Stichter covers the Consumer Cyclical sector, focusing on stocks such as Boot Barn, Abercrombie Fitch, and Revolve Group.
In another report released on January 14, TipRanks – Anthropic also reiterated a Buy rating on the stock with a $233.00 price target.