William Blair analyst Andrew Brackmann has maintained their bullish stance on OWLT stock, giving a Buy rating on March 24.
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Andrew Brackmann has given his Buy rating due to a combination of factors tied to leadership, execution, and alignment with shareholders. He views the return of cofounder Kurt Workman as a positive catalyst, emphasizing Workman’s deep familiarity with Owlet’s markets and his focus on driving higher‑margin, subscription‑led growth that can improve both scale and profitability over time.
Brackmann also highlights management’s confidence signals, including the CFO’s decision to take her 2025 bonus entirely in stock, as reinforcing long‑term commitment to shareholder value. Although recent guidance disappointed and pressured the share price, he believes the business remains on track near term and that the leadership change can help restore investor confidence after a difficult start to the year, supporting his constructive stance on the stock.
In another report released on March 24, Northland Securities also maintained a Buy rating on the stock with a $15.00 price target.

