Lamar Advertising: Strong Liquidity and Strategic Growth Support Buy Rating Despite Short-term Challenges

Lance Vitanza, an analyst from TD Cowen, reiterated the Buy rating on Lamar Advertising (LAMR – Research Report). The associated price target was lowered to $145.00.

Lance Vitanza has given his Buy rating due to a combination of factors including Lamar Advertising’s strong liquidity position, which supports its active mergers and acquisitions strategy and digital conversions. Despite the company falling short of first-quarter expectations due to weaker national sales, its ability to withstand economic downturns in the out-of-home advertising sector remains a positive aspect.
While macroeconomic and tariff risks have led to a downward adjustment in estimates, particularly affecting the FY25 AFFO estimate, the overall outlook remains optimistic. The discounted cash flow analysis supports a price target of $145, reinforcing the Buy recommendation.

Based on the recent corporate insider activity of 11 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of LAMR in relation to earlier this year.