Morgan Stanley analyst Megan Alexander upgraded the rating on Kraft Heinz to a Hold yesterday, setting a price target of $29.00.
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Megan Alexander’s rating is based on a combination of factors that reflect both challenges and opportunities for Kraft Heinz. The company has been experiencing ongoing market share losses and a cautious margin outlook, which previously led to a negative revision in forecasts. However, recent data indicates early signs of stabilization, suggesting that the worst may be behind them.
Despite these challenges, Kraft Heinz’s valuation appears reasonable, trading at the lower end compared to its peers, which may mitigate some risks. Additionally, the planned separation of the Global Taste Elevation Co. is expected to provide support for the stock by unlocking potential growth opportunities, particularly in emerging markets and foodservice. While the timeline for this separation leaves limited short-term catalysts, the overall risk/reward profile has improved, prompting the Hold rating.
In another report released yesterday, Mizuho Securities also maintained a Hold rating on the stock with a $29.00 price target.

