Kanzhun Ltd: Strong Market Position and Growth Potential Drive Buy Rating

Saiyi He, an analyst from CMB International Securities, has initiated a new Buy rating on Kanzhun Ltd Sponsored (BZ).

Saiyi He has given his Buy rating due to a combination of factors that highlight Kanzhun Ltd’s strong market position and growth potential. Kanzhun is recognized as the largest online recruitment platform in China, both in terms of revenue and monthly active users, which provides it with a significant competitive edge. The company’s innovative approach to recruitment, which focuses on direct communication and efficiency, has allowed it to establish a strong foothold among small and medium-sized enterprises and job seekers.
Furthermore, Saiyi He anticipates a robust growth trajectory for Kanzhun, driven by the increasing online penetration of recruitment services and a recovering macroeconomic environment. The online recruitment market in China is expected to grow significantly, with Kanzhun poised to benefit from this trend. The company’s revenue and operating income are projected to grow at impressive compound annual growth rates, supported by enhanced operating leverage and efficiency. These factors, combined with Kanzhun’s strong return on equity and expanding profit margins, underpin Saiyi He’s positive outlook and Buy rating.