Analyst Andrew Wade of Jefferies maintained a Hold rating on boohoo group Plc, with a price target of p30.00.
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Andrew Wade has given his Hold rating due to a combination of factors linked to improved guidance but persistent structural challenges. He notes that the company has raised its FY26 adjusted EBITDA target to £50m, reflecting stronger-than-expected progress at Debenhams and a faster turnaround at PrettyLittleThing, which is no longer being treated as an asset for sale. These developments indicate better operational momentum and some success in reshaping the brand portfolio.
At the same time, Wade highlights that the upgraded profit guidance still falls short of where market expectations stood a year ago, suggesting that the recovery remains incomplete. He also underscores that the group as a whole is still generating significant losses, which tempers the positive impact of the improved outlook. In addition, he is cautious about the relatively modest scale of the genuine third‑party marketplace business within the group, limiting the perceived quality and diversification of earnings. Taken together, these positives and ongoing risks support maintaining a neutral, Hold stance rather than a more bullish recommendation.
According to TipRanks, Wade is a 4-star analyst with an average return of 5.5% and a 53.49% success rate. Wade covers the Consumer Cyclical sector, focusing on stocks such as Games Workshop, Pets at Home, and AO World.
In another report released today, TipRanks – OpenAI also reiterated a Hold rating on the stock with a p23.50 price target.