Holley: Product Innovation, Strategic Partnerships, and Strong Industry Tailwinds Support Reaffirmed Buy Rating and $7 Target

In a report released yesterday, Brian McNamara from Canaccord Genuity maintained a Buy rating on Holley, with a price target of $7.00.

Brian McNamara has given his Buy rating due to a combination of factors tied to Holley’s strong positioning within the motorsports ecosystem and its successful showing at the recent PRI event. He highlights Holley’s launch of a new range of helmets that already meet the upcoming 2025 Snell safety standards across several of its key brands, underscoring the company’s focus on regulatory compliance and product innovation. In addition, Holley expanded its portfolio with FIA-compliant Simpson racing suits, new club racing seats, and expanded offerings for the karting market, which together broaden the company’s reach across multiple racing categories. The exclusive distribution agreement for FluidLogic hydration systems further enhances Holley’s differentiated product mix and strengthens its role as a key supplier to serious motorsport participants.
McNamara also points to the PRI Show itself as evidence of healthy underlying demand, emphasizing that this year’s event was the largest in nearly twenty years, with over a thousand exhibitors and tens of thousands of industry attendees. The strong customer traffic and enthusiasm Holley experienced at the show are viewed as indicators of robust brand engagement and potential sales momentum. Moreover, the broader motorsports industry’s substantial economic footprint, as reflected in PRI’s 2025 economic study, supports a favorable long-term demand environment for Holley’s performance and safety products. Taken together, these product, partnership, and industry tailwinds underpin his reaffirmed Buy rating and $7 price target on the stock.