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Holding Neutral on Zegna Amid DTC Transition and China, Wholesale Uncertainties

Holding Neutral on Zegna Amid DTC Transition and China, Wholesale Uncertainties

Ermenegildo Zegna, the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst Oliver Chen from TD Cowen maintained a Hold rating on the stock and has a $10.00 price target.

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Oliver Chen has given his Hold rating due to a combination of factors, including balanced near-term results and lingering macro uncertainties. Zegna’s fourth-quarter organic growth met expectations thanks to a surging direct-to-consumer business, and the Americas and EMEA regions showed healthy momentum, yet performance in China remained volatile and the wholesale channel continued to contract.
Chen sees promise in product innovation, clienteling initiatives, and price actions planned for 2026, but he prefers to stay neutral while management executes the DTC transition, mitigates China-related pressure, and stabilizes wholesale trends before the risk-reward profile improves meaningfully.

According to TipRanks, Chen is a 4-star analyst with an average return of 5.9% and a 52.61% success rate. Chen covers the Consumer Cyclical sector, focusing on stocks such as Compagnie Financiere Richemont SA, LuxExperience, and Tapestry.

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