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Hold Rating on BJ’s Restaurants: Balancing Positive Sales Trends with Strategic Challenges

Hold Rating on BJ’s Restaurants: Balancing Positive Sales Trends with Strategic Challenges

Analyst Jon Tower of Citi maintained a Hold rating on BJ’s Restaurants, with a price target of $43.00.

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Jon Tower’s rating is based on a combination of factors that reflect both the current performance and future potential of BJ’s Restaurants. The company’s same-store sales (SSS) have shown positive trends, which supports the ongoing turnaround narrative. However, the stock has already seen a significant increase of nearly 30% year-to-date, suggesting that further momentum may require an upward revision in guidance to enhance store margins and earnings power into 2026 and beyond.
Additionally, Jon Tower considers the strategic priorities of the newly promoted CEO and how these might influence the company’s trajectory. Key areas of focus include updates on tariff expectations, the success of promotional deals like the Pizookie Meal Deal, and operational improvements such as point-of-sale and back-of-house simplifications. These elements, combined with the competitive landscape and brand initiatives, contribute to the Hold rating as they present both opportunities and risks for future growth.

In another report released on July 16, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $43.00 price target.

Based on the recent corporate insider activity of 58 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of BJRI in relation to earlier this year.

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