Hold Rating Maintained as Near-Term Earnings Pressure Offsets Longer-Term Growth Upside

Jefferies analyst James Wheatcroft maintained a Hold rating on Better Collective A/S today and set a price target of SEK135.00.

James Wheatcroft’s rating is based on a balance between near-term earnings pressure and longer-term growth initiatives. He trims his FY26 EBITDA forecast in line with the company’s updated guidance, reflecting softer momentum, yet also acknowledges that newly launched products and content offerings should support a modest improvement in FY27 profitability.

Despite these mixed dynamics, his discounted cash flow analysis indicates slightly higher intrinsic value, leading him to raise the price target while maintaining a neutral stance. In his view, the current share price already discounts much of the foreseeable improvement, so risk and reward appear broadly in equilibrium, justifying a Hold rather than a more decisive Buy or Sell call.