Analyst Arpine Kocharyan of UBS maintained a Buy rating on Hasbro, boosting the price target to $110.00.
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Arpine Kocharyan has given his Buy rating due to a combination of factors tied to improving fundamentals and earnings visibility. He expects higher 2026 and 2027 EPS than previously forecast and modestly above Street estimates, supported by a strong Q4 performance, a favorable 2025 base, and management’s 3–5% net revenue growth outlook that he believes still allows room for upside.
In addition, he sees multiple growth drivers across segments, including solid mid‑single‑digit expansion in the Wizards business and a recovery in the consumer products unit, helped by a robust entertainment slate and the incremental benefit of the new Harry Potter license. He also notes potential EPS tailwinds from FX and possible tariff relief, even after allowing for higher logistics and royalty costs, which together justify his higher price target and Buy recommendation on Hasbro.
In another report released on February 25, Exane BNP Paribas also initiated coverage with a Buy rating on the stock with a $118.00 price target.
Based on the recent corporate insider activity of 48 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of HAS in relation to earlier this year.