Hasbro, the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst Kylie Cohu from Jefferies maintained a Buy rating on the stock and has a $120.00 price target.
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Kylie Cohu has given his Buy rating due to a combination of factors, including a notably strong fourth quarter driven by Wizards of the Coast and Magic: The Gathering, which delivered exceptional revenue growth and very high segment margins. She also highlights broad-based margin expansion supported by cost efficiencies and a better business mix, reinforcing Hasbro’s profitability profile despite macro and category headwinds.
In addition, Cohu views management’s 2026 outlook as both constructive and attainable, with mid‑single‑digit revenue growth, robust operating margins, and solid EBITDA guidance underpinned by sustained MTG momentum. While acknowledging ongoing pressures from tariffs and higher royalties, she believes the durability of the MTG ecosystem, growing player and retail engagement, and a strong content slate collectively justify a positive stance on the shares.
In another report released today, Roth MKM also maintained a Buy rating on the stock with a $105.00 price target.

