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Haier Smart Home Co., Ltd.: Strong Performance and Promising Outlook Justify Buy Rating

Haier Smart Home Co., Ltd.: Strong Performance and Promising Outlook Justify Buy Rating

Analyst Walter Woo of CMB International Securities maintained a Buy rating on Haier Smart Home Co., Ltd. Class H, with a price target of HK$31.57.

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Walter Woo has given his Buy rating due to a combination of factors that highlight Haier Smart Home Co., Ltd.’s strong performance and promising outlook. The company exceeded expectations in the first half of 2025, driven by increased other income and effective management strategies. These include the growth of the Casarte and Leader brands, cost savings and efficiency improvements through digitalization, and a successful expansion in both the air-conditioning sector and emerging markets.
Additionally, Haier’s strategic response to import tariffs has maintained stable sales growth and margins in the U.S. market. The company is also poised for positive sales growth in China, supported by the expansion of high-end stores and the introduction of new products. Digitalization in inventory and marketing is expected to further enhance sales and reduce costs, while the premiumization of products and improvements in the supply chain are likely to drive margin growth. These factors collectively underpin Woo’s confidence in Haier’s continued success, leading to the maintained Buy rating and an increased target price.

In another report released on August 25, J.P. Morgan also maintained a Buy rating on the stock with a HK$32.00 price target.

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