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Haier Smart Home Co., Ltd.: Strong Growth Potential and Strategic Positioning Justify Buy Rating

Haier Smart Home Co., Ltd.: Strong Growth Potential and Strategic Positioning Justify Buy Rating

In a report released today, Walter Woo from CMB International Securities reiterated a Buy rating on Haier Smart Home Co., Ltd. Class H (6690Research Report), with a price target of HK$28.45.

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Walter Woo has given his Buy rating due to a combination of factors that highlight Haier Smart Home Co., Ltd.’s growth potential and strategic positioning. The company’s first-quarter results for 2025 slightly exceeded expectations, driven by strong performance in its Casarte brand, air conditioning segment, and international markets. Management’s reaffirmation of their full-year guidance, coupled with the stock’s attractive valuation, supports the Buy recommendation.
Despite some concerns about potential slowdowns in China and margin pressures in the US, Woo remains optimistic about Haier’s growth prospects. The company’s strategic initiatives, such as product innovation, marketing upgrades, and expansion in emerging markets, are expected to sustain its growth momentum. Additionally, the stock is trading at a relatively low price-to-earnings ratio compared to its historical average, making it an appealing investment opportunity.

In another report released on May 2, Macquarie also maintained a Buy rating on the stock with a HK$37.10 price target.

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