GoDaddy’s Resilient Growth Amid Strategic Challenges: A Hold Rating

Analyst Elizabeth Porter of Morgan Stanley maintained a Hold rating on GoDaddy (GDDY – Research Report), boosting the price target to $216.00.

Elizabeth Porter’s rating is based on a combination of factors that highlight both the strengths and challenges facing GoDaddy. The company’s growth appears sustainable due to favorable pricing and bundling strategies, as well as the resilience of its customer base. Despite macroeconomic uncertainties, GoDaddy’s model has shown durability, largely because of its focus on service providers rather than commerce-based merchants, which provides some insulation from broader economic fluctuations.
However, while there is optimism about the company’s strategic direction, particularly with the introduction of Airo Plus, it is still too early to assess its full impact on GoDaddy’s financials. The pricing strategy, though promising, is expected to yield benefits gradually, which suggests a slower realization of potential gains. These factors contribute to a balanced view, leading to a Hold rating as the company navigates these opportunities and challenges.