Formula One Group’s Growth Potential: Buy Rating Backed by Global Expansion and Strategic Partnerships

Analyst Matthew Harrigan of Benchmark Co. maintained a Buy rating on Liberty Media Liberty Formula One (FWONA – Research Report), with a price target of $102.00.

Matthew Harrigan has given his Buy rating due to a combination of factors highlighting the significant growth potential of the Formula One Group. The global expansion of the sport, coupled with its increasing social media presence, positions it uniquely among public market sports assets. The upcoming release of ‘F1 – The Movie,’ backed by major players like Apple Original Films, is expected to further elevate the sport’s profile and fan engagement, showcasing its cultural relevance.
Additionally, the anticipation around the new 2026 engine regulations and the strategic shifts by teams such as Red Bull’s transition to Red Bull Powertrains-Ford, signal a dynamic future for the sport. The ongoing negotiations for U.S. TV and streaming rights, with potential partners like Apple TV+ and Amazon Prime, present further opportunities for monetization and audience growth. Harrigan’s price target of $102 reflects a comprehensive discounted cash flow analysis, considering these growth prospects and the sport’s evolving market dynamics.