eBay: Solid Near-Term Growth Outlook but Balanced Risk-Reward Keeps Hold Rating and $87 Price Target Unchanged

TD Cowen analyst John Blackledge has maintained their neutral stance on EBAY stock, giving a Hold rating on April 22.

John Blackledge has given his Hold rating due to a combination of factors, including solid near‑term growth but limited perceived upside to the current valuation. He anticipates that eBay will post faster growth in gross merchandise volume, revenue, and operating income in 1Q26, supported by resilient U.S. demand, focus categories, and benefits from the Klarna partnership and FX tailwinds, yet these positives appear largely reflected in the stock price.

He expects revenue to accelerate meaningfully year over year and operating income to grow at a healthy double‑digit pace, though somewhat tempered by higher product development spending. Given that his estimates sit close to consensus and management guidance, and with the price target unchanged at $87, Blackledge views the risk‑reward as balanced rather than compelling, which underpins his decision to maintain a Hold rating.

In another report released on April 22, Bernstein also maintained a Hold rating on the stock with a $95.00 price target.