e.l.f. Beauty: Hold Rating Amidst Modest Sales Growth and Stable Market Share

Dara Mohsenian, an analyst from Morgan Stanley, maintained the Hold rating on e.l.f. Beauty (ELF – Research Report). The associated price target remains the same with $70.00.

Dara Mohsenian has given his Hold rating due to a combination of factors related to e.l.f. Beauty’s recent sales performance. The company’s US scanner sales, including Amazon 1P, showed a modest growth of 2.3% year-over-year in the latest two weeks, but this was flat in the most recent week, indicating a lack of consistent upward momentum.
Additionally, while there was some improvement compared to previous periods, such as a -2.7% decline in the prior two weeks, the overall sales growth remains weak. The market share for e.l.f. Beauty has also remained largely unchanged year-over-year, with only slight gains in recent weeks. These factors suggest a stable but not particularly strong performance, justifying the Hold rating.

In another report released on March 17, D.A. Davidson also maintained a Hold rating on the stock with a $75.00 price target.

ELF’s price has also changed dramatically for the past six months – from $114.650 to $63.620, which is a -44.51% drop .