Shunki Nakamura, an analyst from Jefferies, maintained the Hold rating on DeNA Co. The associated price target was lowered to Yen2,070.00.
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Shunki Nakamura’s rating is based on several factors influencing DeNA Co’s current market position. A significant decline in monthly active users (MAU) for their PokéPoké game has led to a downward revision in revenue forecasts, with expectations of further revenue decline in the upcoming quarter. The potential for recovery is largely dependent on a planned update in 2025, which introduces uncertainty in the short term.
Despite these challenges, there have been improvements in live-streaming margins due to reduced television advertising expenditures, and the sports segment has shown growth even with a reduced number of games. Nakamura maintains a Hold rating, acknowledging the potential upside if the update successfully re-engages users, while also considering the downside risks of accelerated user attrition that could lead the stock price to fall to approximately ¥1,600.
In another report released on August 9, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a Yen2,474.00 price target.