Analyst Ygal Arounian from Citi maintained a Buy rating on Criteo SA and decreased the price target to $34.00 from $47.00.
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Ygal Arounian has given his Buy rating due to a combination of factors that suggest potential upside for Criteo SA. Despite the challenges faced in the first quarter of 2025, particularly with two major clients reducing their scope, Arounian believes that Criteo’s underlying business remains robust. The company’s shares are currently undervalued, trading at approximately three times the estimated 2026 EBITDA, which does not fully reflect its strengths and growth prospects.
Furthermore, the macroeconomic environment has stabilized since Criteo’s guidance for the second quarter of 2025, which is likely to enhance advertising spend and support better-than-expected performance. Although investor sentiment is still recovering, the current setup presents more upside potential in the near term. Arounian highlights that Criteo’s management has the opportunity to rebuild investor trust through strategic initiatives like agency integrations and advancements in retargeting and agentic commerce, which could drive growth beyond immediate expectations.
In another report released on July 11, TR | OpenAI – 4o also upgraded the stock to a Buy with a $27.00 price target.