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Criteo SA: Buy Rating Affirmed Amid Robust Retail Media Growth and Strategic Initiatives

Alec Brondolo, an analyst from Wells Fargo, maintained the Buy rating on Criteo SA (CRTOResearch Report). The associated price target was lowered to $66.00.

Alec Brondolo has given his Buy rating due to a combination of factors influencing Criteo SA’s performance. The company is expected to deliver in-line results for the first quarter, supported by robust growth in Retail Media volume fees, which have shown resilience despite macroeconomic challenges and tariff concerns. Additionally, improvements in foreign exchange rates over recent months have provided a favorable backdrop for the company’s financial performance.
Despite some anticipated risks in the latter half of the year, particularly related to tariffs affecting US ad spending, the company has strategic initiatives that could mitigate these pressures. The easing of IPONWEB comparisons in the third quarter is expected to offset some macroeconomic challenges. Furthermore, strategic partnerships, such as the one with Uber Eats, and new product launches like Retail Media Onsite Video, are potential growth drivers that could contribute positively in the future. These factors collectively underpin the Buy rating, even as the price target is slightly adjusted to account for potential risks.

Brondolo covers the Technology sector, focusing on stocks such as Wix, AppLovin, and Unity Software. According to TipRanks, Brondolo has an average return of -11.0% and a 31.58% success rate on recommended stocks.

In another report released on April 28, Benchmark Co. also reiterated a Buy rating on the stock with a $55.00 price target.

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