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Clorox’s Financial Outlook: Hold Rating Amid Sales Guidance Revision and Market Challenges

Andrea Faria Teixeira, an analyst from J.P. Morgan, maintained the Hold rating on Clorox (CLXResearch Report). The associated price target was lowered to $144.00.

Andrea Faria Teixeira’s rating is based on several factors impacting Clorox’s financial outlook. The company missed its third-quarter expectations for organic sales growth and adjusted earnings per share, leading to a downward revision in its fiscal year 2025 sales guidance. This adjustment is attributed to a slowdown in consumer demand and retailer inventory reductions, despite a temporary boost in sales expected in the fourth quarter due to early shipments.
Additionally, Clorox faces challenges such as increased promotional activities in certain product categories and a shift in consumer behavior towards value-seeking, which could negatively affect its pricing strategy in the short to medium term. The company also anticipates a reversal of the sales pull-forward benefit in the first half of fiscal year 2026. Furthermore, Clorox is dealing with tariff-related costs, although its exposure is relatively smaller compared to some of its peers. These factors combined have led Andrea Faria Teixeira to maintain a Hold rating on Clorox’s stock.

In another report released yesterday, Bank of America Securities also reiterated a Hold rating on the stock with a $145.00 price target.

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