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Clorox Faces Operational Challenges and Market Share Concerns Amid ERP Transition, Earning a Hold Rating

Clorox Faces Operational Challenges and Market Share Concerns Amid ERP Transition, Earning a Hold Rating

Analyst Robert Moskow from TD Cowen maintained a Hold rating on Clorox and keeping the price target at $120.00.

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Robert Moskow has given his Hold rating due to a combination of factors affecting Clorox’s current and future performance. The company faced significant disruptions in customer service during its ERP transition, which led to a cautious sales guidance for the first quarter. Although Clorox claims to have resolved these issues, the initial setbacks have cast doubt on the company’s optimistic full-year outlook, especially given the market share challenges in some of its product lines.
Furthermore, while Clorox management is optimistic about the long-term benefits of their extensive ERP upgrade, the transition has been complex and has introduced new operational challenges. The complete overhaul of business processes and potential organizational restructuring could lead to further execution risks. These uncertainties, combined with recent sales declines, contribute to the Hold rating as the company navigates through these transformative changes.

Moskow covers the Consumer Defensive sector, focusing on stocks such as Kraft Heinz, Celsius Holdings, and Campbell Soup. According to TipRanks, Moskow has an average return of 3.2% and a 46.81% success rate on recommended stocks.

In another report released on August 29, TR | OpenAI – 4o also downgraded the stock to a Hold with a $125.00 price target.

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