Celsius Holdings: Strong Margins and Growth Opportunities Make for a Promising Buy

J.P. Morgan analyst Andrea Faria Teixeira has maintained their bullish stance on CELH stock, giving a Buy rating on November 11.

Andrea Faria Teixeira has given her Buy rating due to a combination of factors that reflect confidence in Celsius Holdings’ future performance. Despite some short-term challenges in the fourth quarter of 2025, such as distribution transitions and inventory management issues, the outlook for 2026 appears promising. The company’s management has acknowledged the need for improved communication, which should lead to clearer expectations moving forward.
Furthermore, Celsius Holdings has demonstrated strong margin performance, with gross and EBITDA margins exceeding expectations in the third quarter. Management is optimistic about further margin expansion in 2026, supported by potential cost synergies and pricing strategies. Additionally, the transition of Alani Nu to the PEP distribution system presents significant growth opportunities in convenience stores and foodservice channels. Overall, these factors contribute to the view that Celsius Holdings’ stock is an attractive buying opportunity at current levels.