Analyst Sam Poser from Williams Trading maintained a Hold rating on Wolverine World Wide and keeping the price target at $17.00.
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Sam Poser has given his Hold rating due to a combination of factors that suggest caution for investors. The management of Wolverine World Wide has been focusing on sales growth, which may come at the expense of maintaining the integrity of their brands. This approach raises concerns about the company’s ability to balance growth with brand sanctity, particularly for their Saucony brand.
Poser also notes that while the company is committed to a pull model by tracking sell-through rates, it is equally important to gauge initial demand to prevent overproduction. Additionally, the lack of leadership with outdoor business experience in the Merrell brand is troubling. The company’s historical inconsistency, possibly due to its headquarters being in a location not closely aligned with its core consumer base, adds to the uncertainty. These factors combined lead to a cautious outlook, justifying the Hold rating.
In another report released on December 7, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $18.00 price target.
WWW’s price has also changed slightly for the past six months – from $18.630 to $17.510, which is a -6.01% drop .