In a report released today, Alexei Gogolev from J.P. Morgan reiterated a Hold rating on Wix (WIX – Research Report), with a price target of $189.00.
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Alexei Gogolev has given his Hold rating due to a combination of factors influencing Wix’s current and future performance. The company’s recent quarterly results showed strength in new customer acquisition and top-of-the-funnel metrics, yet the management’s decision to maintain a conservative full-year guidance despite favorable currency conditions was unexpected. This cautious stance is largely attributed to uncertainties in the macroeconomic environment, particularly affecting the Business Solutions segment, which has seen a slowdown in growth.
Despite these challenges, Wix anticipates a stronger performance in the latter half of the year, with expectations of accelerated bookings and revenue growth, as well as improved free cash flow generation. However, the deceleration in various growth metrics, such as business solutions bookings and partner revenue, coupled with the conservative guidance, suggests a balanced risk-reward scenario. Consequently, Gogolev’s Hold rating reflects a cautious optimism, acknowledging both the potential for future growth and the current macroeconomic headwinds.
Gogolev covers the Technology sector, focusing on stocks such as CCC Intelligent Solutions Holdings, AppFolio, and Bentley Systems. According to TipRanks, Gogolev has an average return of 13.4% and a 58.66% success rate on recommended stocks.

