In a report released today, Stephen Ju from UBS maintained a Hold rating on eBay, with a price target of $100.00.
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Stephen Ju has given his Hold rating due to a combination of factors surrounding eBay’s current market position and future growth prospects. Despite raising the price target to $100, Ju maintains a Neutral stance because the market appears to have already factored in eBay’s potential for low single-digit growth. The company’s shares are trading at a multiple that suggests limited room for further upward adjustments unless growth exceeds expectations.
Additionally, while there is potential for continued GMV growth driven by focus categories and advertising initiatives, the sustainability of this growth remains uncertain. The anticipated increase in revenue from advertising and eBay International Shipping could support growth, but these factors alone may not justify a more bullish rating. Therefore, Ju’s Hold rating reflects a cautious optimism balanced by the need for eBay to demonstrate consistent growth in the coming quarters.
In another report released on October 23, Stifel Nicolaus also maintained a Hold rating on the stock with a $89.00 price target.
Based on the recent corporate insider activity of 109 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of EBAY in relation to earlier this year.