William Blair analyst Sharon Zackfia has maintained their neutral stance on SG stock, giving a Hold rating today.
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Sharon Zackfia has given her Hold rating due to a combination of factors. She highlighted the leadership transition at Sweetgreen, including the retirement of cofounder and Chief Brand Officer Nathaniel Ru and the appointment of Zipporah Allen to oversee key areas such as marketing and menu innovation. While the transition appears seamless, the company’s strategic execution under the new leadership remains a factor to monitor.
Additionally, Sharon Zackfia noted that there remains limited visibility on when Sweetgreen can achieve consistent positive comparable sales growth. Despite the stock’s valuation being relatively low compared to future sales estimates, uncertainties around geographic expansion, reliance on urban markets, and the current performance challenges underpin the Hold rating. These risks, alongside projected financial losses in the near term, warrant a cautious outlook.
In another report released today, Wells Fargo also downgraded the stock to a Hold with a $7.00 price target.
Based on the recent corporate insider activity of 37 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of SG in relation to earlier this year.

