Analyst Hoang Nguyen from TD Cowen assigned a Buy rating on PROG Holdings and increased the price target to $43.00 from $42.00.
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Hoang Nguyen has given his Buy rating due to a combination of factors tied to PRG’s evolving business model and growth outlook. Management is repositioning the company from a leasing-first operator to a diversified platform serving financially constrained consumers with multiple products, and this cross-product strategy is expected to support durable, portfolio-wide expansion.
At the same time, Nguyen highlights that updated three-year growth targets for leasing, BNPL, and Purchasing Power exceed prior expectations, while ongoing cost discipline supports projected mid- to high-teens EPS growth. Incorporating management’s financial targets and margin expansion plans, he raises EPS estimates and values the shares at about 9x his 2027 EPS forecast, which he views as an attractive entry point for investors.
In another report released today, TipRanks – xAI also reiterated a Buy rating on the stock with a $38.00 price target.