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Buy Rating for Wolverine World Wide Driven by Saucony’s Accelerating Growth and Undervaluation

In a report released today, Sam Poser from Williams Trading reiterated a Buy rating on Wolverine World Wide (WWWResearch Report), with a price target of $20.00.

Sam Poser has given his Buy rating due to a combination of factors including the accelerating momentum of Saucony, a brand under Wolverine World Wide. Recent observations suggest that Saucony’s sales are increasing at a faster pace than initially anticipated, particularly in the fiscal year 2025. This growth is evident across various segments such as men’s, women’s, and children’s footwear, with the Pro Grid Omni model leading the surge. Additionally, major athletic retailers are expanding their store and SKU counts for Saucony, indicating confidence in its continued success.
Moreover, Saucony’s performance running and lifestyle shoes are gaining traction, offering significant opportunities for growth, especially in the women’s running shoe market. Historically perceived as a women’s brand, Saucony is well-positioned to capitalize on this segment once again. Furthermore, Wolverine World Wide’s current trading price is below its five-year average P/E ratio, presenting a potentially undervalued investment opportunity. The cautious guidance for other brands under Wolverine, such as Merrell and Sweaty Betty, further supports the Buy rating by reducing the risk of missing projections.

In another report released on March 10, Stifel Nicolaus also maintained a Buy rating on the stock with a $27.00 price target.

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