Basic Fit N.V., the Services sector company, was revisited by a Wall Street analyst today. Analyst James Wheatcroft from Jefferies maintained a Buy rating on the stock and has a €28.00 price target.
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James Wheatcroft has given his Buy rating due to a combination of factors including the anticipated improvement in member performance and cost efficiencies from Basic Fit N.V.’s acquisition of Clever Fit. The company projects that these factors will lead to at least a doubling of EBITDA by 2027, significantly reducing the acquisition’s valuation multiple.
Additionally, the strategic focus on expanding the Basic-Fit brand, particularly in Germany, along with increased marketing efforts, is expected to enhance both membership and financial performance. The potential for franchise expansion in France and Spain, coupled with a strategic reduction in owned gym roll-outs, aims to optimize leverage ratios by 2027. These growth prospects, despite requiring franchisee alignment, present a compelling valuation opportunity relative to the company’s projected growth trajectory.
According to TipRanks, Wheatcroft is a 4-star analyst with an average return of 4.6% and a 43.59% success rate. Wheatcroft covers the Consumer Cyclical sector, focusing on stocks such as Flutter Entertainment PLC, Playtech, and Jet2 PLC.

