In a report released today, John Blackledge from TD Cowen reiterated a Buy rating on Taboola.com, with a price target of $4.00.
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John Blackledge has given his Buy rating due to a combination of factors including Taboola.com’s strong financial performance and positive future outlook. In the second quarter of 2025, Taboola.com reported gross revenue and ex-TAC (traffic acquisition cost) figures that surpassed consensus estimates by 4% and 7% respectively, with EBITDA exceeding expectations by 10%. This was attributed to revenue growth and effective cost management.
Additionally, the company’s management provided a favorable guidance for the third quarter, slightly raising their full-year forecast despite macroeconomic challenges. They highlighted the success of the Realize Platform, which has shown significant return on investment gains for clients. The company’s broad-based growth, particularly in scaled advertisers and Taboola News, along with strategic share repurchases, further supports the Buy rating with a price target of $4.
According to TipRanks, Blackledge is a 5-star analyst with an average return of 13.3% and a 59.47% success rate. Blackledge covers the Communication Services sector, focusing on stocks such as IAC/InteractiveCorp., Netflix, and Alphabet Class C.
In another report released today, Needham also assigned a Buy rating to the stock with a $4.50 price target.