Bumble: Neutral Stance Maintained Amid Improving Profits, Ongoing Revenue Declines, and Long-Dated Strategic Relaunch

John Blackledge, an analyst from TD Cowen, maintained the Hold rating on Bumble. The associated price target remains the same with $5.00.

John Blackledge has given his Hold rating due to a combination of factors, including revenue and profit trends that are better than feared but still negative year over year. Bumble’s fourth-quarter sales and EBITDA modestly exceeded both his and the Street’s forecasts, and management’s first-quarter profit outlook is well ahead of expectations, yet top-line guidance implies continued mid-teens percentage declines.

He also notes that Bumble is in the midst of a strategic shift, with sharply reduced marketing spend, user metrics still under pressure, and a major product relaunch not expected until the second quarter of 2026. While management highlights early stabilization in registrations and active users and sees room for gradual improvement as new features roll out, the long lead time and execution risks temper the upside, leading him to keep the price target unchanged and maintain a neutral stance on the shares.