BRP’s Strategic Positioning and Optimistic Outlook Drive Buy Rating Despite Macroeconomic Challenges

BMO Capital analyst Tristan M. Thomas-Martin has maintained their bullish stance on DOOO stock, giving a Buy rating yesterday.

Tristan M. Thomas-Martin has given his Buy rating due to a combination of factors, including BRP’s strategic positioning and management’s optimistic outlook. Despite facing macroeconomic challenges and not providing FY2026 guidance, the company remains confident about its performance in the latter half of FY2026. This confidence is driven by the anticipated success of the MY26 product rollout, normalization of channel inventory, and the ability to manage tariff impacts effectively.
Additionally, BRP’s performance in the North American powersports market has been relatively strong, with high-end demand remaining robust. The company is also expected to see financial improvements in the second half of FY2026, with projected sales growth and enhancements in EPS and adjusted EBITDA. These factors, along with BRP’s strategic initiatives to mitigate tariff impacts and optimize inventory levels, contribute to the positive outlook and the Buy rating assigned by the analyst.

In another report released yesterday, Desjardins also upgraded the stock to a Buy with a C$78.00 price target.

DOOO’s price has also changed moderately for the past six months – from $48.730 to $40.550, which is a -16.79% drop .