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B&M: Strengthened Price Gap vs Tesco Offset by Intensifying Competition, Justifying Hold Rating

B&M: Strengthened Price Gap vs Tesco Offset by Intensifying Competition, Justifying Hold Rating

Analyst Andrew Wade from Jefferies maintained a Hold rating on B&M European Value Retail SA and keeping the price target at p165.00.

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Andrew Wade has given his Hold rating due to a combination of factors around B&M’s relative pricing and inflation trends. His proprietary basket work shows B&M has significantly enhanced its price gap versus Tesco, now undercutting Tesco (even with Clubcard) by a notably larger margin than in 2023 and early 2024, with lower cumulative inflation supporting that advantage.

At the same time, he notes that key competitors such as Asda are actively sharpening their own price positions, narrowing the differential to B&M over the last two years. This more intense competitive backdrop, despite B&M’s stronger relative price stance, tempers the upside potential in his view and leads him to retain a more balanced, Hold recommendation rather than move to a more positive stance.

Wade covers the Consumer Cyclical sector, focusing on stocks such as Greggs plc, Pets at Home, and THG. According to TipRanks, Wade has an average return of 2.8% and a 50.22% success rate on recommended stocks.

In another report released today, TipRanks – OpenAI also downgraded the stock to a Hold with a p190.00 price target.

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