BellRing Brands: Overcoming Temporary Challenges for Long-Term Growth in the Expanding RTD Protein Shake Market

Analyst Bryan Spillane of Bank of America Securities reiterated a Buy rating on BellRing Brands (BRBR – Research Report), with a price target of $90.00.

Bryan Spillane’s rating is based on the continued growth potential of BellRing Brands, particularly in the ready-to-drink (RTD) protein shake category, which is expanding at a rate of over 20%. Despite recent concerns about retailer destocking impacting share prices, Spillane views these as temporary challenges associated with the category’s transition to mainstream status. The company is expected to overcome these hurdles with strategic promotional activities and increased marketing efforts.
Furthermore, BellRing Brands’ financial performance remains strong, with 2Q25 results aligning with expectations and demonstrating robust volume growth. Although there are some headwinds anticipated in the short term, such as input cost inflation and packaging redesign costs, the company is well-positioned for future growth. Spillane has adjusted the price objective to $90, reflecting confidence in BellRing’s ability to capitalize on consumer interest and production scale-up.

In another report released yesterday, Stifel Nicolaus also maintained a Buy rating on the stock with a $83.00 price target.

BRBR’s price has also changed slightly for the past six months – from $68.100 to $63.550, which is a -6.68% drop .