Lorraine Hutchinson, an analyst from Bank of America Securities, reiterated the Buy rating on Bath & Body Works (BBWI – Research Report). The associated price target remains the same with $45.00.
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Lorraine Hutchinson has given her Buy rating due to a combination of factors that suggest potential growth and profitability for Bath & Body Works. The recent appointment of Daniel Heaf as CEO is expected to accelerate innovation and leverage the company’s domestic supply chain more effectively. Heaf’s experience and strategic focus on transforming marketing efforts without increasing spending aim to signal a brand transformation and drive sales growth.
Additionally, Bath & Body Works reported strong first-quarter results, with net sales and earnings per share exceeding expectations. The company’s ability to maintain its fiscal outlook despite external pressures, such as tariffs, and its focus on expanding margins indicate a robust financial position. These factors, coupled with the company’s strong fundamentals and sales momentum, support the Buy rating and suggest further upside potential.
In another report released today, J.P. Morgan also maintained a Buy rating on the stock with a $43.00 price target.