In a report released today, Brian Morrison from TD Cowen downgraded Aimia Inc. to a Hold, with a price target of C$3.00.
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Brian Morrison has given his Hold rating due to a combination of factors that temper the upside potential for Aimia Inc. While the company benefits from solid third‑party spending trends and improving performance in its liquids segment, these strengths appear largely reflected in the current share price. As a result, the near‑term risk/reward profile is viewed as balanced rather than compelling for new buyers.
In addition, the latest guidance and updated modeling assumptions suggest more moderate growth and profitability than previously anticipated, limiting the justification for a more aggressive rating. Against this backdrop, Morrison concludes that maintaining a neutral stance is appropriate, recognizing the company’s operational progress but also the constraints on further valuation expansion in the current environment.
In another report released on February 4, TipRanks – DeepSeek also reiterated a Hold rating on the stock with a C$3.00 price target.

