TD Cowen analyst Jonna Kim maintained a Hold rating on Victoria’s Secret today and set a price target of $48.00.
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Jonna Kim has given his Hold rating due to a combination of factors that reflect both positive developments and existing challenges for Victoria’s Secret. The company has shown strong performance with an EPS beat and impressive sales growth, particularly in the PINK brand, which has gained market share and attracted younger customers. The expansion in gross margin and the strategic focus on brand and product execution are encouraging signs.
However, despite these positive indicators, there are concerns about the high valuation and the execution risks associated with maintaining consistent growth in a competitive market. The cautious guidance for the upcoming quarter, considering potential consumer health uncertainties post-holiday season, also contributes to the Hold rating. The need to monitor key factors such as consumer response, product and marketing execution, and the brands’ ability to sustain momentum further supports this balanced outlook.
According to TipRanks, Kim is a 3-star analyst with an average return of 7.9% and a 40.00% success rate. Kim covers the Consumer Cyclical sector, focusing on stocks such as American Eagle, Gap Inc, and Bath & Body Works.
In another report released today, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $44.00 price target.

