Analyst Stephen Macleod from BMO Capital maintained a Buy rating on Aritzia and keeping the price target at C$104.00.
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Stephen Macleod has given his Buy rating due to a combination of factors including Aritzia’s impressive web traffic growth and strong customer engagement, particularly in the U.S. market. The company’s total web traffic saw a notable acceleration, with a 21% increase in September compared to the previous month, indicating heightened customer interest and successful marketing strategies.
Aritzia’s strategic initiatives, such as digital investments and new boutique openings, have positioned it well for continued growth, especially in the U.S. where both new and returning user metrics are robust. Despite some challenges like tariff headwinds, the company’s unique market positioning and the potential for revenue acceleration and margin expansion make it an attractive investment opportunity with a favorable risk-reward profile.
In another report released on October 10, Raymond James also maintained a Buy rating on the stock with a C$100.00 price target.

