Analyst Brian White of Monness maintained a Buy rating on Apple, retaining the price target of $245.00.
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Brian White has given his Buy rating due to a combination of factors that highlight Apple’s strong market position and potential for future growth. Despite facing several challenges, such as regulatory pressures and geopolitical uncertainties, Apple continues to innovate with its industry-leading products and is embarking on a journey with generative AI through Apple Intelligence. This innovation, coupled with a robust digital ecosystem, positions Apple well for future success.
Furthermore, while there is an expected deceleration in growth, Apple is still projected to meet or exceed revenue and earnings estimates for the upcoming quarter. The anticipated launch of the iPhone 17 family presents a significant opportunity for Apple to implement a price increase, which could positively impact revenue. Additionally, Apple’s services segment continues to show strong growth, further supporting the Buy rating as it diversifies the company’s revenue streams and mitigates risks associated with hardware sales fluctuations.
According to TipRanks, White is a top 100 analyst with an average return of 17.8% and a 68.17% success rate. White covers the Technology sector, focusing on stocks such as Apple, Salesforce, and Datadog.
In another report released on July 21, Morgan Stanley also maintained a Buy rating on the stock with a $235.00 price target.