Needham analyst Laura Martin has maintained their bullish stance on AMZN stock, giving a Buy rating today.
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Laura Martin’s rating is based on Amazon’s strong financial performance in the second quarter of 2025, where the company reported significant growth in sales, operating income, and EBITDA, surpassing expectations. Despite concerns about weaker AWS margins and increased capital expenditures, Martin sees potential in Amazon’s strategic investments in areas like Kuiper and Alexa, which are expected to enhance long-term growth.
Additionally, Martin highlights the strategic importance of AWS as a leader in the cloud business and the rapid growth of high-margin segments such as advertising and AWS. The fact that service revenues accounted for a substantial portion of sales and operating income further supports the view that Amazon is evolving into a services-oriented company, which could lead to a higher valuation multiple.
In another report released today, Goldman Sachs also maintained a Buy rating on the stock with a $240.00 price target.