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Amazon’s Strategic Positioning and Growth Potential: Buy Rating Affirmed by Mark Shmulik

Amazon’s Strategic Positioning and Growth Potential: Buy Rating Affirmed by Mark Shmulik

In a report released today, Mark Shmulik from Bernstein maintained a Buy rating on Amazon, with a price target of $250.00.

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Mark Shmulik has given his Buy rating due to a combination of factors that highlight Amazon’s strategic positioning and growth potential. Despite AWS being perceived as lagging in the AI space, its capacity constraints are easing, and it has shown strong net new dollar growth, particularly in the second quarter of 2025. The partnership with Anthropic is expected to contribute positively to revenue, and AWS remains a leader in the enterprise cloud market.
Shmulik also notes that the total addressable market for cloud services is expanding, and AWS is well-positioned to capitalize on this growth. The anticipated acceleration in AWS’s core non-AI compute and enterprise AI adoption further supports the positive outlook. Additionally, upcoming events like Re:Invent could provide a narrative boost, aligning with Shmulik’s price target of $250 for Amazon’s stock.

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