Evercore ISI analyst Mark Mahaney has maintained their bullish stance on AMZN stock, giving a Buy rating today.
Mark Mahaney has given his Buy rating due to a combination of factors that highlight Amazon’s strong position in the ecommerce marketplace. Despite rising competition from platforms like Walmart and TikTok Shop, Amazon continues to maintain its leadership due to its high-quality traffic and effective marketing strategies. This is supported by insights gathered from the Prosper Show 2025, where Amazon sellers expressed confidence in the platform’s ability to drive sales and customer loyalty through tools like Amazon Attribution and DSP.
Furthermore, while there are uncertainties such as potential tariff impacts and recession risks, Amazon sellers have strategies in place to mitigate these challenges, including cost management and leveraging external traffic to boost their Amazon listings. The increasing necessity for sellers to have a presence on platforms like TikTok Shop also indicates a broader market trend that Amazon can capitalize on. Overall, these factors contribute to a positive outlook for Amazon, justifying the Buy rating with a target price of $270.
In another report released today, Jefferies also maintained a Buy rating on the stock with a $250.00 price target.