Analyst Brian White of Monness maintained a Buy rating on Amazon, retaining the price target of $300.00.
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Brian White has given his Buy rating due to a combination of factors that underscore Amazon’s strengthening fundamental and strategic position. He views the company as a prime beneficiary of robust U.S. e-commerce momentum, as recent online holiday spending data indicated solid year-over-year growth in key categories such as electronics, apparel, and furniture. He also highlights that generative AI is becoming more embedded in online shopping behavior, with AI-driven retail traffic surging, which aligns well with Amazon’s technology capabilities and ecosystem. Despite last year’s modest stock performance relative to peers and ongoing regulatory and macroeconomic challenges, he believes Amazon remains well positioned to capitalize on long-term secular trends in cloud computing and AI.
At the same time, White emphasizes Amazon’s expanding consumer-facing AI initiatives as a core driver of future value. The accelerated adoption of Alexa+ across tens of millions of users, its integration into a wide range of devices and services, and the launch of Alexa.com are seen as steps toward making Amazon’s AI assistant more pervasive across voice, mobile, and web. He also points to the potential of Bee, Amazon’s AI wearable platform, to rapidly scale given the company’s resources and ecosystem reach. Further, new third-party integrations—such as embedding Alexa+ in Samsung smart TVs and BMW’s in-car systems—signal a broadening footprint beyond Amazon-branded hardware, reinforcing his conviction that Amazon can unlock incremental growth and monetization opportunities, supporting a Buy rating on the stock.
White covers the Technology sector, focusing on stocks such as Salesforce, Apple, and Oracle. According to TipRanks, White has an average return of 15.7% and a 65.73% success rate on recommended stocks.
In another report released yesterday, Bank of America Securities also reiterated a Buy rating on the stock with a $303.00 price target.