TD Cowen analyst Kevin Kopelman maintained a Buy rating on Booking Holdings today and set a price target of $6,850.00.
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Kevin Kopelman’s rating is based on the recognition of Booking Holdings as a significant beneficiary of artificial intelligence advancements. Despite current investor concerns about AI potentially impacting the company’s multiple, Kopelman sees AI developments as a positive factor that will enhance Booking Holdings’ market share and profit margins in the near and long term.
Kopelman highlights that Booking Holdings is already experiencing benefits from AI, such as increased traffic and cost savings in customer service. As a launch partner for Google’s AI Mode booking and OpenAI applications, the company is well-positioned to capitalize on AI-driven traffic. Additionally, Booking Holdings’ scale and resources provide a competitive advantage in implementing its own AI solutions, further supporting the Buy rating.
In another report released on November 24, Bank of America Securities also upgraded the stock to a Buy with a $6,000.00 price target.