Analyst John Hecht of Jefferies maintained a Buy rating on Affirm Holdings (AFRM – Research Report), retaining the price target of $82.00.
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John Hecht has given his Buy rating due to a combination of factors that highlight Affirm Holdings’ strong financial performance and strategic initiatives. The company exceeded expectations in key financial metrics, including earnings per share and gross merchandise volume, indicating robust investor and consumer demand. This performance was supported by an impressive 113% growth in the AFRM Card’s GMV, particularly driven by the popularity of the 0% APR product.
Additionally, Affirm Holdings’ management has demonstrated effective cost management, with transaction costs remaining favorable and operating expenses scaling efficiently. Their successful execution in expanding into international markets, such as the UK, further supports potential future growth. The company’s guidance for the upcoming quarters suggests continued strong performance, reinforcing confidence in its ability to capitalize on market opportunities and maintain profitability.
In another report released today, Barclays also maintained a Buy rating on the stock with a $85.00 price target.

