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Adidas AG: Strong Global Demand and Growth Potential Justify Buy Rating

In a report released yesterday, Cedric Lecasble from Stifel Nicolaus maintained a Buy rating on adidas AG (0OLDResearch Report), with a price target of €280.00.

Cedric Lecasble has given his Buy rating due to a combination of factors that highlight adidas AG’s strong performance and potential for growth. The company’s recent financial results have shown a significant increase in currency-neutral sales, particularly with a 17% growth for the adidas brand, surpassing market expectations. This growth is consistent across all regions and channels, indicating a robust global demand for adidas products.
Additionally, the company’s EBIT performance exceeded expectations, with a notable beat in the first quarter of 2025. Despite the absence of an updated full-year guidance, the decision to maintain the current guidance amidst market uncertainties, such as potential tariff impacts, reflects prudent management. The positive outlook for key markets like North America and China further supports the Buy rating, as these regions are expected to achieve double-digit growth despite potential trade challenges.

In another report released yesterday, J.P. Morgan also maintained a Buy rating on the stock with a €275.00 price target.

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