Accor: Solid Q1 Momentum and Confident Guidance Support Buy Rating

In a report released today, Simon LeChipre from Jefferies maintained a Buy rating on Accor SA, with a price target of €55.00.

Simon LeChipre has given his Buy rating due to a combination of factors tied to Accor’s operational momentum and guidance. The company reported a notably strong first quarter, with revenue per available room growing faster than market expectations, indicating resilient underlying demand and effective pricing.

Management also expressed confidence in the broader travel environment outside the Middle East and signaled comfort with current consensus forecasts, including mid‑single‑digit EBITDA growth for the year. While some investors may question how cautious these assumptions are, the generally reassuring tone, set against already muted market expectations, underpins a constructive view on the shares.

In another report released on April 20, Kepler Capital also maintained a Buy rating on the stock with a €52.00 price target.