A LinkedIn post from Zepto highlights a pet-focused consumer engagement initiative co-hosted with pet nutrition brand Royal Canin under the banner “Only Paws.” The event involved multiple pet food and service sponsors, including Bowlers Petfood, Purrfeto Petfood, Hachi Wilson Inc., Smylo, Drools, Pedigree India, Carniwel, and veterinary partner Vetic.
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The post also points to the introduction of pet profiles on the Zepto app in collaboration with Vetic, supported by a promotional coupon code to encourage adoption. For investors, this suggests Zepto is testing deeper penetration into the fast-growing pet care and pet food ecosystem, potentially expanding its addressable market, driving higher-frequency orders, and strengthening brand loyalty among urban pet owners.
By partnering with established pet brands rather than developing proprietary offerings, Zepto appears to be positioning itself as a distribution and engagement platform within the category. If the initiative scales, it could support incremental gross merchandise value and open opportunities for co-marketing revenue, while also differentiating Zepto in India’s highly competitive quick-commerce and grocery delivery landscape.